How to Adapt Content for Different Social Media?
Most brands save on community management by posting absolutely mirror-like content across all brand social media. More advanced marketers change the image format so that it seems visually more organic to a specific social media platform. The most far-sighted reduce the number of sites on which they work, but they treat each social community as carefully as possible, developing and adapting the content not only to the requirements of these platforms, but also taking into account the expectations of users of a particular network.