Facebook Conversions API

Overview

The add-on provides the ability to transfer the site events information directly to Facebook via Conversions API service.

This system allows collecting and tracking analytical, event and order data from your server, evading the browser limitations. Event transferred via Conversions API are connected to Facebook Pixel and processed the same way. That means that Conversions API events can be used in analytics, reports and optimization processes just as Facebook Pixel ones.

Observe the more detailed information about Facebook Conversions API here.

Key Features

  • Evade browser and ad block limitations
  • Use Conversions API to collect data directly from the server
  • The add-on is compatible with Facebook Pixel
  • Data transfer to Facebook Ads

Compatibility

he add-on is compatible with CS-Cart and Multi-Vendor 4.10.x and above. The minimum PHP version should be at least 7.2. Don’t know what archive to download to install the add-on? Read here.

Support

This add-on is developed and published by Simtech Development Ltd., a CS-Cart developer. You are guaranteed a quality add-on supported by future versions. If you need help, please contact us via our help desk system.

Managing in the admin panel

Add-on Settings

There are three tabs in the add-on settings:

  1. General
  2. Conversions Tracking

General

Identifier Facebook Pixel - identification number of your Facebook Pixel the event information is sent to. Observe the detailed instruction for Facebook Pixel here.

Facebook Conversions API token - token for event data transferring to Facebook Pixel via Conversions API. Token can be generated in Facebook Pixel settings in the Conversions API paragraph.

Display personalized Facebook Pixel and Conversions API for vendors - this setting allows vendors to insert their Identifier Facebook Pixel and Facebook Conversions API token, so they could receive data concerning their products

Log requests - option allows logging of the requests to and answers from Conversions API into the event log.

Conversion Tracking Tab

The tab contains the list of events to be tracked and sent to Facebook.

Event title Activated when Transferring to vendor Note
One Click Buy One Click Buy form is sent from the product page Yes “Purchase“ event type in Facebook Pixel
Initiate Checkout The Checkout Page is opened Yes

When the option is activated, the initiation stages can be selected for tracking

“All stages“ - the event will be transferred every time

“After authorizing or filling out the address only“ - the event will be transferred if the customer is authorized or filled out the address only

Request call The Request Call form is sent Yes (when is sent from the product page) No (in any other case) The event data will be classified as “Purchase“ type in case it was sent from the product page. In any other case the event will be classified as “Lead“
Add to Cart The product is added to the cart No Quantity of the products in the cart is not tracked
Page View Viewing any page No Isn’t displayed in the add-on settings, always activated
View Content Product Page is viewed Yes
Search The product is searched No
Add to Wishlist The Product is added to Wishlist Yes
Add Payment Info The checkout is fixed and payment data are inserted Yes
Purchase The checkout is complete Yes
Lead The product page is viewed Yes
Complete registration The user is registered No

Interaction with the “Facebook Pixel” add-on

Facebook Pixel and Facebook Conversions API add-on are similar in purpose and different in the data transferring method

In order to prevent data duplication, the Facebook Conversions API add-on includes the Facebook made event deduplication mechanism. Hence, the simultaneous use of two add-ons is possible.