SEO Strategy for SMBs During COVID-19

Simtech Development Team
SEO Strategy for SMBs During Covid-19

If you think your business is running well during and after Covid-19 pandemic, you should have focused on working on SEO which is known as search engine optimization. 

This Covid-19 pandemic taught many businesses a big lesson that you must have an online business presence if you are selling products or services.

As a business owner, you will always need to be active and provide value to your customers even though you are struggling to get sales for your business. After all, you have to think about how you can keep your business going if your business is restricted as a non-essential business?

Well, you can still do well in these uncertain times. Still, you will need to make some changes. You can use SEO strategy to drive traffic to your website organically.

Work on improving the website’s navigation and provide a great user experience:

So if you want to provide a great user shopping experience to your customers you will need to refer to websites that are doing great in your desired market and try to implement some changes that are essential to provide great shopping experience. 

Let’s learn what are the necessary steps that you need to check to improve your website’s user experience:

You have to start transforming your website by checking your website’s page speed audit report. To do it you can go to Google’s page speed insights which is an amazing tool to use. It’s not just for website speed reports, it also shows you suggestions on how you can improve your website’s experience.

Focus on delivering high-quality and unique content 

Publishing high-quality content is a great idea to provide value-based content to your desired audience. No matter how long it takes to create high-quality and value-based content you will need to put your maximum efforts to it. 

You can use an infographic that can be easily remembered by your visitors and if possible try to interact with your audience using informational videos that engage visitors to watch till the end. 

Find keywords your customers are searching

If you are thinking of writing some quality content you should first know what your customers are searching for.

You must answer their question better than any other, so you will be recognized by the search engine robots as a business that must appear at the top of the results.

There are many different tools that provide detailed analysis about the keyword you enter fastly and easily too. 

You can start by analyzing the suggestions you get from Google search bar auto-complete feature. As you will start typing something in the search bar, you will start getting suggestions below. The suggestions you find below are the most searched keywords.

As you found out the suggested keywords for your website, you can now use those suggested keywords and find related keywords to it using a free keyword tool like Ubersuggest where you can learn traffic volume of the specific keyword. 

As you have now done keyword research, it’s time to write quality content using those keywords naturally in your blog post. This can help you to reach the right people.

Focus on technical SEO

Technical SEO is the process of optimizing the structure of your website pages so web crawlers can read and index your website properly. If your website loads fast, all links work well and everything is secure. When your content writing skill is great, problems with technical SEO will restrict your website ability to rank higher in search engine result pages (SERP).

In case you are a newbie and don’t know much about technical SEO you can try the following:

  • Create and submit a sitemap to Google – there are many different platforms you can create your website with and depend on what platform you are using there are plugins that will help you to create a sitemap and submit it to google.

If you are a WordPress user Yoast plugin will be best for you to create a sitemap. It automatically generates sitemap and keeps it up to date when you publish new content.

You can submit your sitemap to Google via Google search console which is a free tool Google provides to help you manage your online presence in Google search results.

  • Fix old and broken links – The SERP robots will rank your content down if you are consistently sending your reader to broken or outdated links. Sending users to a high-authority site is looked upon positively by Google’s ranking algorithm.
  • Optimize your site’s images – make sure to use relevant images with suitable captions. Prefer using the “Alt text” section to provide a description of the image.

Optimizing On-Page SEO 

On-page SEO is all about the words that are seen on the website and its pages. The main goal for on-page SEO is always to create interesting content that naturally combines your desired keywords. 

Improve headlines and page titles – Headline is an essential factor in your click-through rate, which is a part of how search engine result pages determine rankings. The click-through rate is the percentage of people who view your headline and end up clicking on it. 

If you want it to look perfect, you can write up to 60 characters, so it doesn’t get cut off. If your title is too long, the SERP will insert an ellipse (…..) at the end of the character limit, so the reader might pass thinking what your post is about.

Use header tags – The headers you use for each section of your posts can be optimized to contain relevant keywords. By making your site informational and clear for your readers will help you boost your website ranking in SERP. 

Optimize your meta tags – Every CMS (content management system) allows you to add meta tags that are essential descriptions of your content. 

These tags are used by search crawlers to confirm that the description of your site matches the content on the page. By using relevant keywords and descriptions in your meta tags, you ensure that crawlers know what your page is all about. 

Focus on Local SEO  

The most important part of local SEO is setting up Google my business profile. It is completely free and can be maintained by anyone easily. The information you submitted to Google my business will show up Google’s search engine results. 

You can get reviews as people visit you through google my business which can be helpful for new customers to learn more about your business services. As your customer’s reviews grow up you can rank at the top of the search result page.

It also allows you to answer the questions raised by the customer for some reasons. You can answer their question which can give your customer a great experience.

Having different website’s linking back to your website improves your ranking in SERP. This is because the search engine understands the quality and quantity of backlinks that indicates your website is worth reading. 

To build backlinks you will need to have an outreach strategy. It can be as simple as creating a document file that includes the names, emails and the numbers of your potential contacts.

You can also include local newspapers, non-competitive businesses, bloggers, etc. You can also write guest blogs for the websites that have huge traffic volume so you can promote your business.

Conclusion 

SEO strategies can take time to show results, but if done right it makes your business scale high selling products or services. So start analyzing your competitor’s website and work on how you can beat your competitors and make your own business space in the internet world. Start taking actions so that people who could be your customers can find you online.


Disclaimer: This is a guest-post written by eCommerce experts to share their knowledge with the readers of the Simtech Development blog. The Simtech Development company bears no responsibility for the visual (video and images) and text content of the provided article. If you think this content violates a copyright or trademark, send us a letter to marketing@simtechdev.org. Our team will review your report and take any necessary action.


About author

Bhargav Gohil is a Content Writer and SEO optimizer at Webibazaar Templates. Specialized in Creative New Content, Digital Marketing Ideas and helps eCommerce stores for branding on the digital platform.


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At Simtech Development we customize CS-Cart stores to improve SEO, add new features, and leverage your site performance.

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