How to Rank Higher With No Cost in 2020

Gayane Tamrazyan

Ranking higher on Google means optimizing and designing your website using the right keywords and tools to appear within the top 10 results. It is not a simple task and you will need some time to wait. However, never starting it, you’ll never reach the top. In this quick overview, you will know what keywords got nuts and went viral through Google searches in 2019. Knowing the trends, you’ll be able to use them for your CS⁠-⁠Cart website to drive more visitors from Google, increase awareness with your customers, and ultimately, boost sales. 

Primary areas to focus 

To know how to be ranked higher with Google, start with creating content for your website and search engine optimization (SEO).

To do that, you should know the three main areas of your potential growth in Google search. They are: 

  • paid results, 
  • local results, and 
  • organic results.

We won’t pay much attention here to the first two ones. For the paid results, you can pay and take part in the bidding process using Google Ads. 

To rank with the local search, simply register in the Google My Business account and fill in your company details. Google’s local search results are shown in Google Maps once a user enters a keyword that contains a location. If you are a brick-and-mortar store, never miss this opportunity to optimize your Google My Business page.

Organic search results

Organic search results are free. Although they appear below Google Ads and local results, this is the clearest and unsophisticated way of ranking. Google’s algorithm explores the keywords that your website mentions, checks its relevance, and uses other metrics to estimate your webpage quality. Generally, Google provides the most refined results based on the keyword entered by a searcher.

Keywords are the words or sentences that searchers put into the Google search bar while looking for information. You can find the most popular keywords for your type of business and then ‘rephrase’ your website using those keywords by adding them in blog posts and to web pages.

What topics are trending now?

To rank higher in a natural way, a website owner should know the trends, what people are interested in and what they look for. Google has recently issued a report on trending searches you can use in your favor. 

For example, if you’re running a blog, you may use the top Google sought-for subjects:

(the U.S. case)


1) Disney Plus

2) Cameron Boyce

3) Nipsey Hussle

4) Hurricane Dorian

5) Antonio Brown

6) Luke Perry

7) Avengers: Endgame

8) Game of Thrones

9) iPhone 11

10) Jussie Smollett

Selling Dietary products, keep an eye on what’s people are looking for in this niche and use these exact words:


1) Intermittent fasting diet

2) Dr. Sebi diet

3) Noom diet

4) 1200 calories diet

5) Golo diet

6) Dubrow diet

7) Sirtfood diet

8) No Carbs no sugar diet

9) Endomorph diet

10) Jlo diet

Operating in the Fashion products’ area, don’t underestimate these top searches:

Fashion style:

1) Camp style

2) Egirl style

3) Eboy style

4) Steampunk style

5) Harajuku style

6) Preppy style

7) Yankii style

8) Vintage style

9) VSCO girl style

10) Emo style


Outfit ideas

1) EGirl outfit

2) Eboy outfit

3) Soft girl outfit

4) Biker shorts outfit

5) VSCO girl outfit

6) Dickies outfit

7) White jeans outfit

8) Fila outfit

9) Champion outfit

10) Leather pants outfit

Being a catering business or food shop/marketplace, be aware of the recipes surfers enter in the search bar:


1) Shepherd’s pie

2) Chicken parmigiana

3) Ham glaze

4) Charoset

5) Snickerdoodle cookies

6) Chaffle

7) Chicken cacciatore

8) Popeyes chicken sandwich

9) Tater tot casserole

10) King cake

If you run a travelling agency, learn the most popular directions that vacationists were interested in 2019: 

Trip to…

1) Maldives

2) Japan

3) Bora Bora

4) Las Vegas

5) Mexico

6) Alaska

7) New Orleans

8) California

9) New York

10) Costa Rica


These and other trending keywords can be found through multiple tools like Google Keywords Planner, Semrush, Moz and others. We don’t pretend to offer a complete guide and a cure-all solution to hit the Google top.

Once you have done your keywords research, the next step will be the keyword placing on your eCommerce website. You can learn more about SEO best practices from other relevant posts:


Simply get help from our experts!


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