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Setting the right price for your product is one of the most critical decisions in any business. It directly affects your profits, sales volume, and brand image. Price determines how customers perceive your value and whether they choose you over a competitor. If you price too low, you may struggle to cover costs or grow sustainably. If you price too high without backing it up with value, you risk losing potential customers. Poor pricing leads to shrinking margins, weak demand, and a confused market position. Getting it right is essential for long-term success in