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In 2024, over 5 billion products are scanned every day using EAN codes across the globe. These seemingly simple black-and-white stripes are a backbone of modern trade, logistics, and automation. Without them, retail and warehouse operations would be almost impossible. What Is an EAN Code and Why Is It Important? EAN (European Article Number) is a standard international product identifier printed as a barcode on product packaging. It enables instant product recognition, provides information about its origin, and tracks its journey from manufacturer to customer. EAN codes are used in over 100 countries and