A Complete SEO Checklist for Technical, Content, Copywriting, Link Building, Social and Behavioural SEO

Roman Ananev

Copywriting SEO Checklist

  • The text should be unique. Two different people can not write the same sentences of 6-7 words. Want to TOP-3 – write the most unique texts.
  • The text should be useful, provide expertise and without linguistic fluff. Use more numbers, tables, and specific professional terms.
  • Use your brand name or website address in the test.
  • The literacy level of your text is a signal about the quality of the site. Do not allow errors on the site, both grammatical and punctuation.
  • Write texts of 2000-3000 characters.
  • Create a content plan. Ideally, the site should publish 2 new articles a week.
  • The appearance of the targeted keywords in the text more often than other words is also considered as a signal of relevance.
  • The density of the main keyword should not exceed 3.5%.
  • Try to use the main search query in the first and last paragraph of the article.
  • Numbered and bulleted lists allow you to break down content into parts, making it more convenient for the reader. The search engine will thank you for showing concern for your readers.
  • The article should consist of paragraphs for easy reading. An optimal paragraph is 3-4 lines.
  • Mark “bold” or “italic” only those words that need to be highlighted for the sake of the context. They don’t have to be keywords. The optimal percentage of the marked words is up to 5%.
  • Make up a title containing an exact search query, tagged as h1.
  • Use the subheadings h2-h4. The subtitle must consist of a query and the description in simple words for better reading.
  • It is important to use contextual links in the text. For example, if you mention another article, then make sure to put a link to it.
  • Add images and/or videos to the body of the article.
  • It is highly desirable to add titles and descriptions (title, alt) to the added pictures.

Content SEO Checklist

  • Before writing the text, collect all the requests that you want to promote. Then start writing.
  • Before promoting the site, make up a complete list of the queries for your topic (semantic core).
  • If you have a one-page site – add a couple more pages to it (always hide duplicateΒ content). Statistically, the search engines rank websites with several pages higher.
  • The higher your SEO text is located in the page code – the better for the search engine.
  • It’s forbidden to write SEO text in small print or in color, similar to the background of the page. Otherwise, your website can fall under the search engine filter.
  • There should not be any hidden (invisible) texts on the site.
  • Unique and fresh YouTube videos on your site is an indicator of the quality of your content.
  • Update old articles. Change numbers, add paragraphs, change the publication date.

Title SEO Checklist

  • In the Title use the search query which you want to target on this page only once.
  • Begin the Title with your key query.
  • The Title must be unique throughout the site.
  • The Title must be unique. Do not copy it from competitors.
  • The recommended length of the Title is between 60-70 characters.

Description SEO Checklist

  • The Description is mainly used to raise the CTR. Use it to call to action (“Come”, “Press”, “Do not miss”), include numbers and special symbols.
  • In the Description use the search query which you want to target on this page only once.
  • The Description should be unique throughout the site on each page.
  • Make a unique Description across the Internet. Do not copy it from the competitors.
  • The recommended length of the Description is up to 120 characters.

H1 SEO Checklist

  • Use the H1 header only 1 time on 1 page.
  • The text of the H1 must not be the same as the Title.
  • In the H1 use the search query which you want to target on this page only once.
  • Place the key query you want to target at the beginning of H1.
  • It’s recommended to write H1 text in 1 line.

H2-H3 SEO Checklist

  • Make sure to use the H2 and H3 headings in your texts.
  • Add descriptive words to the key query when writing the subheadings H2 and H3.
  • H1, H2, and H3 should not be the same within a single page. Make them unique by using more specific and long tail queries.
  • Use H2 and H3 tags exclusively within the body of the articles.
  • Do not use H2 and H3 tags in the product names, menus, etc.

Imagery SEO Checklist

  • Try to use the unique images on your site.
  • Add Alt tags for all images on the site.
  • Add the Title tag for all images on the site. Use the words “photo”, “image”, “picture” + targeted query.
  • Use different Alt and Title tags for all images on the site. Be creative, do not copy them.
  • Do not forget to add the Title and Alt tags for the logo. Use your key queries in them. Alt and Title should be different.

Internal Links SEO Checklist

  • Make links between categories and articles/products to create the flow.
  • Do not make links in the content from one page to another several time
  • Don’t use more than 50 links from one page (without the site menu).
  • Anchor links should be relevant to the contents of the targeted page (use text, which directly points to the subject of the page you refer to).
  • Refer only to the main categories from the home page.
  • References to individual articles, goods or services should be on the main page only if you promote them with the higher priority.
  • All pages must link to the main page. Use “breadcrumbs” or logo link.
  • The site should not have loop links (referring to the page where they are placed).
  • On the main page, the logo should be unclickable. On the rest – should lead to the main page.
  • Create links only to those pages that the visitor really needs, not just random ones.

Website Structure SEO Checklist

  • Create a site structure, based on the pre-assembled semantic core.
  • The number of the pages on the site is a weak signal of authority. But search engines rank one-page sites lower than corporate websites or online stores.
  • Do not use more than 4 depth levels on the site.
  • The page category is also a relevance signal. The category and the promoted page should be closely related.


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