Vendors and Manufacturers for Your Shop. Sporting Goods

Gayane Tamrazyan

Health consciousness became more than just a word relating to aerobics from the 70s. The mainstream of these days is all about smart technologies embedded into sportswear and equipment: smart glasses, watches, hearables, fitness trackers and even smart jewelry are of the common use. Grown on Avengers and other comics, adults from 27 to 37 y.o. are now ready to become heroes by themselves. A study made in Mexico in 2015 showed that 41 portable sports apparel is owned by a person on average. So, it is not by chance that athleisure and wearables/hearables are so popular presently. Sports are coming into everyday life and this is a good trend that can bring money for an eCommerce project.

Some stats to pay attention

According to Statista, in 2017 the wholesale sales of sporting goods and fitness equipment, apparel, and athletic footwear amounted to approximately 90.22 billion U.S. dollars.

The statistics say that the biggest share in this industry belongs to athletic apparel with 34.88 billion U.S. dollars. The second large portion is attributed to sporting goods equipment, and the third place is given to the athletic footwear.

Sportswear and equipment

Nike is recognized as the world most successful sports clothing brand, while the second part is assigned to Adidas. These two athletic apparel brands share the athleisure market. At the same time, there is a big wealth of small and mid-size manufacturers that can offer cheap and good sporting clothing.

Look at this list of wholesale clothing manufacturers you can partner with to flood your online shop with quality activewear:

  • ActiveWear
  • Fitness Clothing Manufacturer
  • Fitness Wear Direct
  • Alanic Global
  • GymClothes
  • MonoB Clothing
  • Blank Clothing
  • Beyond Yoga
  • ClothingmanufacturerAsia
  • Styletica

To attract vendors, explore first brands listed as the best wholesale fitness equipment suppliers on these platforms:

  • Alibaba
  • General
  • China
  • Chinabrands
  • Gymkituk
  • Gym Pros
  • Zogics
  • Primo Fitness USA
  • American Fitness

Entering the treadmill market, for example, be aware of these top manufacturers:

  • Technogym
  • Life Fitness
  • Precor
  • ICON
  • BH Group
  • Johnson
  • Sole
  • Nautilus
  • Star Trac
  • Cybex
  • Dyaco

Wearables and hearables

With sportswear and equipment being on the wave of success, the future of sporting goods belongs to wearables. They are expected to have strong positions in 2019. This segment is dominated by smartwatches, while simpler fitness trackers will decay. 52% of users wear a smartwatch. The key players on this market are Samsung, Apple, Pebble, and Fitbit, followed by Sony, Lenovo, LG, and Xiaomi.

At the same time, hearables are able to show one of the biggest growth spurts beyond smartwatches.

So, don’t underestimate this market and see what hearables companies to take a note of:

  • Heart Math
  • Zen Sensor
  • Valencell
  • BitBite.
  • Human, Inc

The list of other companies to put into your suppliers’ list includes Bose, Panasonic, Harman, Kardon, Apply, Qualcomm, Skullcandy, Koss, Invensense, and Doppler Labs.


While attracting vendors and looking for manufacturers to your online shop or multivendor, choose the right team to support your growth. The Simtech Development experts are here for you to empower the technical content of the venture.

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