Blog

Group buying has moved far beyond its early “coupon era” and has become a powerful model in both consumer and B2B commerce. By pooling demand, shoppers and businesses unlock better prices, access exclusive deals, and streamline procurement. For sellers, group buying opens a low-risk channel to win new customers, improve sales velocity, and optimize inventory turnover. As digital commerce becomes more competitive and price-sensitive, the model continues to evolve across consumer apps, social shopping platforms, and enterprise procurement networks. What Is Group Buying? Group buying (or collective purchasing) is a model where multiple buyers