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Wholesale eCommerce is the buying and selling of goods in bulk through online platforms. Instead of serving individual consumers, eCommerce wholesalers supply products to other businesses — retailers, distributors, or even large end users — at reduced unit prices. This model has traditionally operated offline through trade shows, sales reps, and phone orders. By 2025, wholesale has largely moved online, transforming into a digital-first ecosystem that combines efficiency, transparency, and scalability. By moving online, wholesalers can reduce costs, automate complex processes like pricing and order approvals, and reach new markets without relying solely on