Fashion & Style

Fashion & Style
Women apparel online store. Convenient and beautiful, it is following both eCommerce and fashion trends.
Industry: Fashion
Services:
  • Design & integration
  • Site Management
  • Payment & Shipping Method
  • Conversations tool
Location: US

Challenge

Rework the admin for a better real-time management workflow and refresh the design for mobile layout.
Conversations tool
Simplify the creation of “buy-two-for-one-price” discounts
Payment & Shipping Method
Simplify the locations availability management in real time for shipping settings
Design & integration
Improve the Header design for Mobile and Desktop, and write a manual on Header style configurations
Site Management
Improve Product import and creation of the packages

Backgrounds

https://factory-fashion.com/
Fashion & Style
Fashion & Style
Fashion & Style
Fashion & Style
Fashion & Style
Fashion & Style

Implementing the Project

Hosting

To improve the website overall traffic and conversion rate, we implemented a conversion tool. This tool was implemented as the “SALE automation” modification. It included extension of the navigation structure to enable more natural and comfortable buyers’ journeys throughout the categories and subcategories. We added the “SALE” page checkbox to all categories. If the admin clicks on this check box for the SALE category it is automatically applied to all subcategories. This modification decreased the amount of admin manipulations, and the influence of human factors. Plus, promotion delivery to the customers’ eyes increased, which added flexibility and to the administration and speeded up testing and checking the hypothesis.

Payment & Shipping Method

  1. We added ‘Locations’ tab buttons to the real-time shipping method details page in the admin panel.

  2. All available locations are now displayed in the “Disable shipping for locations” section there.

  3. The admin simply ticks on the location for which this real-time shipping method should be disabled.

Design & integration

Our developers implemented an instruction that determines changing the background, the search button, and the menu button colors, together with the color of the cart icon circle. The designed option improved the overall web store perception enhancing the user experience and the user interface.

Payment & Shipping Method

  1. We added ‘Locations’ tab buttons to the real-time shipping method details page in the admin panel.

  2. All available locations are now displayed in the “Disable shipping for locations” section there.

  3. The admin simply ticks on the location for which this real-time shipping method should be disabled.

Design & integration

Our developers implemented an instruction that determines changing the background, the search button, and the menu button colors, together with the color of the cart icon circle. The designed option improved the overall web store perception enhancing the user experience and the user interface.

Hosting

We optimized all the website imagery to ensure the best page load speed without harming the quality of the images. Our Hosting team experts used an in-house technology to manage, set and optimize the speed. We added more space for the website to host a larger amount of data within the purchased Cloud Hosting plan.

The customer’s platform got daily backups and a round-the-clock monitoring to ensure the website’s high performance. Our proactive experts notified the owner each time when the server was about to go down and took the appropriate measures to keep the platform running.

This fruitful cooperation pleased both the developers and the owner. We checked the website performance with our free checker and got an excellent estimate – 80 points out of 100:
Fashion & Style