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Branded marketplace for hydraulic equipment dealers

Creation of a new sales channel with geo-dependent storefronts and a distribution system between dealers.

Customer

The Denmark-based company is a huge platform for hydraulic equipment manufacturers, with operations in 56 countries. The company established a network of dealers to manage its operations across such a vast geographic expanse. To bolster its position in the new market and increase sales volumes, the client turned to us for help developing a marketplace.

Challenge

The company envisioned a marketplace that would resemble a conventional online store for hydraulic equipment buyers but operate internally as a multi-vendor marketplace. The goal was to enhance the brand and create the impression that customers were purchasing products directly from the manufacturer, although dealers would handle sales, shipping, and delivery.

Solution

The Simtech Development team proposed launching the application on the CS-Cart Business platform for marketplaces, a multi-vendor format. Thanks to its functionality, the project can be easily scaled to other countries by creating additional language showcases for them. Our development team also configured the site interface, automatic detection of user geolocation, geo-dependent storefronts, and ordering logic. At the same time, we expanded integration with third-party services: 1C, SDEK, and YuKassa. We implemented the customer’s business idea during development: the B2C marketplace was launched and visually resembled a regular online store. However, inside it was organized as an automated system for shipping goods from the warehouses of hundreds of dealers.

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    Results

    • We helped expand sales geography and volume

    • We helped increase overall profit in the new market

    • We helped strengthen brand awareness

    • We helped enhance partner engagement and loyalty

    • We helped improve customer service quality

    Website Type:

    Marketplace

    Task:

    The goal was to enhance the brand and create a marketplace that would resemble a conventional online store for hydraulic equipment buyers but operate internally as a multi-vendor marketplace

    Business area:

    Fashion and ApparelEquipment & Consumables

    Country:

    Denmark

    Duration:

    1 month

    Team:

    Project Manager Business Analyst Systems Analyst UX-Designers Developers SysOps Admin

    Case Studies

    Find more inspiring stories from our happy clients. We’re ready to implement the same functionality to your store or develop new features and integrations specific for your business. 

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    Simtech Development
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    United States

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    uzbekistan

    Uzbekistan

    45A Buyuk Ipak Yuli, Tashkent, 100000


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