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Businesses often fail during growth: costs rise faster than revenue, processes break under pressure, and what used to feel lightweight and fast-moving turns into ongoing operational fire drills. In fact, research consistently shows that growth and complexity go hand in hand. Companies like Meta and Google often acquire instead of building internally to gain speed, synergies, and immediate capabilities, a strategy applicable across scales (Altimi). Fast-scaling firms pursue add-on acquisitions for synergies but struggle with integration complexity.​​ Mergers and acquisitions activity keeps accelerating in many industries as companies buy a scalable system instead of