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For eCommerce businesses, safety is not just a technical issue. Back in 2024, companies lost around $44 billion because of fraud. Meanwhile, customers expect their data to stay safe. They expect transactions to be secure and experiences to be seamless. Today’s digital storefronts face threats from all sides: payment fraud, malicious bots, synthetic identities, account takeovers, and insider leaks. This is where the Zero Trust Security Model becomes essential. Zero Trust helps online retailers lock down sensitive data through continuous security measures without slowing down the shopping experience. This data may include sensitive customer