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According to Forrester, companies that align marketing, sales, and customer success teams can achieve up to 36% higher customer retention and 38% higher sales win rates. Yet, only 8% of B2B organizations say their go-to-market teams are tightly aligned. This gap in alignment has paved the way for a more holistic approach: revenue enablement.  What is Revenue Enablement? Revenue enablement is a company-wide approach to driving revenue generation and growth by aligning all customer-facing teams—sales, marketing, customer success, and partners—around shared goals. Unlike traditional sales enablement, which equips only the sales team with tools