Image Optimization: Bigger is Not Better

Simtech Development Team

Hello. My name is Gleb and I am the head of the DevOps department. Our team configures, automates and maintains servers for CS-Cart and Multi-Vendor stores. Today, I’d like to tell you about another interesting feature that our DevOps engineers can implement for you.
Store owners add images for products to attract customers’ attention and make the product description more informative. They crop images, change resolution and aspect ratio, increase sharpness and post images online, often overlooking the importance of image compression.
But not even a fantastic-looking and compelling image will grab your customers’ attention if the image takes a lot of time to load in the browser. According to Kissmetrics, 40% of users abandon a website that takes more than 3 seconds to load.
Make your images load faster by compressing them. While reducing the size, it’s important not to reduce the quality. To make images take up less space, but still look perfect, webmasters use the following tools for lossless compression:  

  • advpng
  • gifsicle
  • jhead
  • jpegoptim
  • jpeg-recompress
  • jpegtran
  • optipng
  • pngcrush
  • pngout
  • pngquant

It’s a sad fact that very few store owners pay attention to image optimization. In December of 2016, none of our clients optimized images on the server either before creating a product manually or automatically.
Our team can simplify image optimization for you. Here’s how it’s done. You upload new images onto the server and then a special script optimizes them once a day. The images will look the same but take up less space.
However, compression takes a lot of resources. It may lead to server overload at peak hours. That’s why we compress images in the background mode when there are less visitors on the site. For instance, during the implementation of the project, we saved up to 20% of user traffic and increased the page loading time by simply compressing the images.

EMAIL US to optimize images in your online store today.

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