The Complete Guide to eCommerce Development 2024
Quality products for the home and family


Retailer and wholesaler is a Russian marketplace that sells a wide variety of consumer goods: home decor, garden supplies, health and beauty products, products for children. operates as both: retailer and wholesaler. Becoming a hybrid of a retailing and wholesaling business continued to represent a challenge from the preliminary phase throughout the entire project and the works.

Distributor and manufacturer sells products imported directly from manufacturers in China. The company also produces its own product lines. Therefore, the main requirement for software development was to set up smooth automated processes of uploading a large catalog of products segmented by categories and provide tools for inventory management.





Wholesale and retail features
Set up inventory synchronization
Organic visibility on Google

Implementing the Project

Multi-Vendor Russian edition was chosen as the base platform to unfold the project. This solution has all the necessary features (retail and wholesale) and integrated services required for business localization in the area such as:

  • 1C: Enterprise;
  • Yandex: market, maps, metrics, payments;
  • Shipping calculation with PEK, SDEK, Russian Post;
  • Social logins with OK, VK social networks. was a long-term and complex project that involved an ongoing flow of technical tasks and constant follow-on revision. Dedicated developer service was chosen as the most optimal way to implement the project-related tasks.

Dedicated developer service is the most flexible hiring model and highly recommended for time-sensitive project tasks. It allows the client to skip the long multi-stage development process and have a developer assigned to work on the project at hours suitable for the client. That accelerates the realization of modifications considerably.

Dedicated to excellence!

After having a detailed discussion with the client about the expected results, we got to perform the modification tasks.

We started with the realization of the priority task – setting up processes to ensure the project complies with the latest legislation of the Russian Federation, the new Federal Law 54 for E-commerce. We set up:

  • Data exchange between the online store and the Atol Online service for generating digital receipts;
  • An automated process of order and inventory synchronization with the 1C: Enterprise accounting system in the CommerceML format.

Then, we focused on getting the website in order and making it searchable by Google. We worked with G-shopping’s internal team on SEO optimization:

  • Optimized site internal link structure;
  • Built the sitemap and submitted it to Google;
  • Registered the company with service;
  • Increased Google crawl rate of the website.

Connecting a PDF Library

Our developers connected a PHP library that generates PDF files. The library was required to output PDF files from the website with CSS style support. Using the library, we were able to make the layout of the store according to the client’s layouts in PDF files, generate a PDF catalog with products, images and prices, and then transfer all the layouts to the live store with all styles preserved.

Platform upgrade

As part of the upgrade, we transferred the site and all modifications to the new version of the platform. The block with icons of payment systems was kept as in the previous version. Products with titles and SEO names were moved. We configured uploading of certain warehouses:

In conclusion, we actualized the upgrade and transferred the changes to the live site.

Client server cleanup

To optimize the space on the server, our specialists cleaned up the client’s server. As part of the task, we:

  • Removed unused databases
  • Removed unused projects and files on the server
  • Checked the functionality of the store and storefronts
  • Cleared cache for storefronts
  • Removed old thumbnails and analyzed the resulting file sizes for further optimization
  • Generated a new cache and image thumbnails.

As a result, significant space on the server was freed up, and the site began to work faster.

+39 brands
+7000 products
+6 years in business


As a result, we built a fully functional website for the G-shopping marketplace adapted to operation in Russia.
The company’s customer and vendor base are growing daily thanks to the optimized organic visibility and user-friendly characteristics of the website. The platform and inventory management functionality are able to grow with and support business needs.