Simtech Development

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales

Katerina Kopylova

Tic… toc… tic… toc. The countdown to the holiday shopping season 2019 IS ON!

Been too busy managing your eCommerce business and haven’t really prepared your store promotions for the season? No worries, we won’t leave you hanging there. Today’s post will cover why and how to quickly set up five promotion-oriented CS-Cart add-ons and get in the game.

We have no time to waste on raising the curtain, so let’s start immediately:

#1 Product Labels add-on. As the customer visits your site, trigger their curiosity by product labels. “New”, “Hit”, “Cyber Monday”, “Black Friday”, ”Sale”, “New collection”, “Free shipping” – these are some of the labels to badge on your products that promote special attributes of products and holiday offers.

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Product labels

RETHINK LABELS – Why not insert some creativity and make your labels unique and fun, like, “Perfect for your girlfriend”, or “You found it!”. At least, you can change cliched “New” to “Just arrived”, “Special offer” to”Exclusive offer”, “Best” to “Premium”.

Feeling bold? Tag the items that haven’t been selling with “Worse sellers” or “Sales losers” (you get nothing to lose here anyway, but at least items with such tags will have a chance to be viewed and then, who knows, maybe even bought).

Setting up

Create custom labels: pick the background and text color, write text for labels:

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Create custom labels

Add labels to the products manually or automatically, individually or in bulk:

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Adding labels

#2 Sales & Social Proof add-on. So you grabbed the customer attention with labels, now you need to convert it by… creating a sense of urgency!
Get your shopper to take action immediately with the help of notifications:

  • Number of people watching this product,
  • Number of times this product was bought,
  • Products left,
  • and other customizable notifications.
eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Social Proof

People always seek social approval. Social proof persuasion technique can be especially effective when customers shop for gifts for their loved ones or when in a hurry.

Setting up

The notifications and popups you can create:

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales

And here are the settings of the one:

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Setting up the social proof notification

#3 Similar Products by Feature add-on. If two of the above have worked and your customer has put the product to the cart and ready to place the order, time to think how to increase the order value. Keep in mind that to extract more value from your customers, you need to offer more value. And here you can make a good use of the best eCommerce selling practices – cross-selling and upselling.

Offer maximum value to customers by:

  • displaying comparable higher-end products than the one in question
  • showing complementary items to the main product
eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Similar products

Setting up

Create a new block on your page layout:

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Similar products feature block

Set up product features and link products to each other by specifying matching features:

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Setting up product feature

#4 Special Offer:Buy X Get Y add-on. The customer still hesitating to order more? Then our last resort is the good old “Special offer:Buy two, get one free!” Never failed.

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Special offer

Create promotions like “Get every 3rd product for free”, “Buy 3 books and get $5 off on the cheapest one”, and more.

Run many promotions at the same time, configure dates when special offers should be available. Also you can choose which promotions can be, or can not be combined with other special offers.

Setting up

Create a promotion:

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Creating a promotion in Buy X, Get Y

Customize promotion conditions for certain products and categories:

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Customize promotions in Buy X, Get Y

#5 Gift Registry add-on. So #4 worked miracles and the customer did place the order. And now you want more customers. Installing Gift registry is a sure way to bring more traffic to your website with minimum effort on your part. Let your customers create gift registry lists (wish lists) and share them with friends to get the presents they really want!

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Gift registry
  • Each user can create an unlimited number of events and gift registries
  • Other users can view created events and purchase products from any wish list. These products will be sent to the event owner

Email Santa!

Suggest parents to use gift registry functionality of your store to bring back some magic to their family lives and, on more practical side of things, help their children get what they really want for Christmas – saving parents (and yourself) the trouble of returning stuff.

We got the idea how gift registry works: you create a wish list of desired products and send a link to it to somebody’s email. But what if this is a child’s wish list and he or she sends it to Santa’s email? (some preparation from parents’ required).

Setting up

Add new blocks to your page layout:

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Adding new blocks for Gift Registry

Create custom fields:

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Adding a field to Gift Registry

There are two event types available in the customer area – public and private. However, private events will be accessible by a secret key only:

eCommerce Holiday Readiness: 5 Add-ons to Set Up to Boost Sales
Gift registry: Private event

Final words

They say you can’t be too prepared for the holidays but with SimtechDev add-ons you can get pretty close to that.

Happy sales!

P.S. Check our latest newsletter in your inbox and find out how we prepared for upcoming Black Friday – our discounts and your savings on SimtechDev marketplace add-ons.

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