Google Analytics Enhanced eCommerce is a tool helping you answer the question WHY not only WHO. Alongside with the default functionality of Google Analytics, now you can form more specific reports on shopping behavior. By doing this you will make a huge step towards understanding your customers much better.
Technology is rapidly evolving year by year. And the payment is not an exclusive case. The updated 3D Secure 2.0 protocol is already taking online security to a whole new level. The protocol provides an opportunity to establish a secure real-time data exchange channel. Adopting this technology allows a more accurate authentication of the online shopper and increased payment speed (since not all transactions will pass authentication with a password). Let’s see how the 3DS 2.0 transition is affecting businesses.
As an eCommerce brand owner, you know the importance of staying ahead of shifts in the fast-paced world of eCommerce. And while Millennials have been your primary target audience in recent years, the landscape is again changing with Gen Z now central to retail strategies. Today we will be discussing Generation Z, generation of consumers born between 1995 and 2005: how they want to shop, and what they find irresistible.
Today, let’s consider some basic advice to improve the usability of the shopping cart and the checkout page in an online store. Hopefully, you have already implemented this advice on your website. If not, now is a good time to improve your checkout process so you can increase conversion of sales for your store.
What plugin to install? What add-on is useful and what’s not? How to choose?
These questions are absolutely natural for online store owners. After all, this is quite logical: to make money, it would be nice to learn how to spend it correctly. So, how to finally choose that very right service provider for your business? Which apps are needed and are worth attention, and which ones are secondary?
Let’s see what we’ve got there for you.
This is the second part of the article: How We Create Add-ons. And today we are talking to our veteran programmer Valery Malyshev (he has been with SimtechDev for 7 years) in order to shed even more light on the add-on development process in the company.
Every month our subscribers receive a newsletter notifying us about the release of a new add-on but have you ever wondered how we make add-ons? I’m Kate, a new content marketer in the company and today I will take you behind the scene and guide you through the process of creating an add-on.
Affiliate marketing is a strategy when external websites or individuals lead traffic to your website and get a commission from sales of their referrals. You can motivate them by paying sales commissions or giving bonus points for the next purchases. According to Business Insider, affiliate marketing accounts for 15% of all digital media revenue and for over 16% of all eCommerce orders in the USA and Canada.
This post deals with the features availabe in CS-Cart specifically for search engine optimization. The post will guide you through the platform capabilities and give some tips to improve your website SEO using the standard tools and add-ons.
Today we’re going to talk about customer loyalty and how to improve it.A close and strong relationship with customers is a fundamental part of your business. Today, the marketplace is incredibly competitive and store owners use various loyalty programs and promotional credits to keep customers coming back. Improving customer loyalty should be a priority for everyone who wants to gain trust and increase sales.
Affiliate marketing is a cost-effective and scalable way to generate more revenue for your eCommerce business. You’ll be able to leverage the expertise and web traffic of other websites and only pay affiliates after the sale has occurred. First, develop an eCommerce affiliate program strategy based on your business goals. Then reach out to other websites and build real relationships. You’ll take part in a mutually beneficial marketing tactic and increase your eCommerce revenue in a predictable and scalable way.
How to head the top 10, 100, 200 or 500 of businessmen? – Right, invest your time in reading! To be the top, read the top! We’ve scouted 11 expert opinions and reputable websites to find out the best of the top for eCommerce literature.
Multi-channel, omnichannel, cross-device. The eCommerce has become too complicated and outgrew any existing platform capabilities. The businesses need to knit together several solutions in one infrastructure which any eCommerce platform just incapable to provide. The main value left for platforms as of today – to become a business dashboard, a control center, a management tool for cross-platform eCommerce. Sounds contradicting from the first glance, but let’s sort things out.
This article is about Progressive Web Apps, a technology for eCommerce businesses that are looking for the best solution to get into the consumers’ mobile phone. We decided to systematize the available information and find out what PWA is and what its prospects are.
Knowledge of the language is the key, but not the only thing you should be aware of before walking into a terra incognita. Culture and social life, legal norms, and financial issues – these are the fundamental stones to build a strong business in a specific locality. What you not to miss out and what to focus on primarily? Let’s study the case of Russia.
Working in eCommerce development field for 15 years with numerous solutions we came to the conclusion that the perfect platform for selling online just doesn’t exist. Each of hundreds of them has gaps that generate negative reviews here and there on the Internet. We have scanned the Web to find some and give you another reason to search for a better solution or (finally) settle down with the current one understanding that the next migration won’t bring you a piece of mind. Our research is based on public reviews.
In this article, we will give you the basics on how to localize in the U.S.
Magento 1 is coming to the end of life. This is a matter of one year it will stop being supported. Magento merchants are offered the option to upgrade to Magento 2, but this will increase the cost of the ownership of the business for them. We offer an alternative solution which will provide the same level of freedom with customization and management with the ability to evolve from an online store to a multi-seller platform. CS-Cart – cloud-hosted, it provides performance, security, and scalability. All of that and much more come for the lower price compared with Magento. Let’s sort thing out.
We’ve been translating the advantages of Amazon Cloud Hosting for eCommerce businesses for a long time. Just in case our words are not enough, we have found other experts’ opinion on the subject.
MENA or the Middle East and North Africa region includes 22 countries. It becomes more and more lucrative for digital retailing during the last decade having the United Arab Emirates, Saudi Arabia and Egypt as leaders in online retail. PayFort indicates that this market would grow to USD 69 billion by 2020, and Statista underlines that the overall growth across the region would be at a CAGR of 11% in the next five years (2018-2023).
