Category: Marketing

Working in eCommerce development field for 15 years with numerous solutions we came to the conclusion that the perfect platform for selling online just doesn’t exist. Each of hundreds of them has gaps that generate negative reviews here and there on the Internet. We have scanned the Web to find some and give you another reason to search for a better solution or (finally) settle down with the current one understanding that the next migration won’t bring you a piece of mind. Our research is based on public reviews.

The main task of advertising is not only to make a creative picture or an interesting text but to effectively influence potential clients to convince them of the need to buy your product. Efficiency means having a clear plan based on analyzing data about the product, audience, and competitors. This is what creating a media plan is all about.

Health consciousness became more than just a word relating to aerobics from the 70s. The mainstream of these days is all about smart technologies embedded into sportswear and equipment: smart glasses, watches, hearables, fitness trackers and even smart jewelry are of the common use. Grown on Avengers and other comics, adults from 27 to 37 y.o. are now ready to become heroes by themselves. A study made in Mexico in 2015 showed that 41 portable sports apparel is owned by a person on average. So, it is not by chance that athleisure and wearables/hearables are so popular presently. Sports are coming into everyday life and this is a good trend that can bring money for an eCommerce project.

Email marketing is so far the most profitable source of revenue with the highest ROI. Configured correctly it puts your sales on autopilot and turns visitors into loyal advocates. From this stats list, you will find out how you can improve your email marketing campaigns.

In our previous post we’ve just embarked on explaining which processes in your webshop can go automatic. And in this article, we are diving deeper in details and are opening a sea