Strict following your brand identity is essential, but times change and you need to keep pace. The world giants like Uber, eBay, Apple and many others rebrand over time. They do it when expanding to a new market, overcoming PR crisis, or resolving some legal issues. Reasons may be different. In any case, rebranding helps online stores to improve their perception with customers, get more traffic, and stay more up-to-date. If done wisely, rebranding is a powerful tool to outstand competitors and make your clients fall in love with your brand. All you need is a strategy. In this post, we cover all the rebranding aspects you can include in your rebranding strategy to succeed.