Free Scaling Retail Business Guide

Category: eCommerce tips

24 Free Marketing Tools for Website Owners
26 Free Marketing Tools for Website Owners

We’ve collected free marketing tools so that you could promote your brand online even without an in-house marketer in your team. The collection of tools includes services for web and mobile analytics, and content creation. We also indicated limitations of free plans. Check the post to find out how you can market your business yourself.

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CS-Cart as the best platform for marketplaces
CS-Cart as the Best Platform for Creating a Marketplace

In this article, we share the basic features of the CS-Cart platform for marketplaces. You will get to know why the latest redactions of Multi-Vendor perfectly fit the marketplace business model. Knowing the fundamentals, you now know how you can fine-tune the platform for your needs!

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How to edit categories in CS-Cart
How to Add and Edit Categories in CS-Cart

With the proper organized inventory, your customer can easily find the product he or she wants. Vendors can assign their items so that you could have your menu helpful in terms of product search and navigation. Knowing how to work with categories is basic for store owners. This is a concise guide with screenshots to help you organize categories in your CS-Cart and/or Multi-Vendor store.

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Content for Social Media
How to Adapt Content for Different Social Media?

Most brands save on community management by posting absolutely mirror-like content across all brand social media. More advanced marketers change the image format so that it seems visually more organic to a specific social media platform. The most far-sighted reduce the number of sites on which they work, but they treat each social community as carefully as possible, developing and adapting the content not only to the requirements of these platforms, but also taking into account the expectations of users of a particular network.

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7 Concerns About SEO Online Store Owners Should Be Aware Of
7 Concerns About SEO eCommerce Website Owners Should Be Aware Of

SEO will work effectively if you focus on optimizing the user experience during search engine optimization. The results won’t be visible right away, but eventually your site will rank better in search and you’ll get organic traffic.
In this post we’ll share some myths and concerns about SEO that you should know about to better implement and optimize your site.

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Why Do Customers Not Respond to Your Special Offers and Promos?
Why Do Customers Not Respond to Your Special Offers and Promos

This time let’s talk about promotions in online stores and marketplaces.
Our customers, digital entrepreneurs, often ask our advice about increasing sales.
They’ve already tried all marketing techniques to increase the Average Order Value:
Applied all up-, cross-, and downselling techniques to promote products and services to the existing customers
Loyalty program is on…
Product Bundles have been introduced…
It seems like marketing does not help in driving more sales. So, you come to us to obtain a solution capable of reignite sales.
Is there an approach that is fast and easy to implement? In our new article we unveil some secret, not obvious methods to make your special offer work for you and your budget.

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Dark Patterns and How They Manipulate Users

All is fair in love and war. But eCommerce is not that case. When promoting an item or service, you need to be careful with aggressive methods of advertising. Here, we’ve gathered the worst examples of promoting your business online.

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ECommerce Site Architecture
Things to Consider While Designing an eCommerce Site Architecture

Have you ever visited a large department store a week after Christmas? This is absolute chaos. There are piles of clothes everywhere; tags are missing; mess of sizes; departments are mixed with each other. There is zero sense of organization in general. This is what your site would look like without a website architecture. But what is site architecture and why is it so important?

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Top 10 Tools to Increase Conversion of Your Online Store or Marketplace

The conversion rate of websites averages around 2-3 percent. It means that for every 100 visitors, you can expect to get only 2 clients. And honestly, that’s a pretty good conversion rate.
Many sites have conversion rates between 0.1 and 0.2%. To get 1 customer, you will need 1,000 visitors.

How to improve conversion, attract more customers with existing traffic? We share 10 effective tools for boosting conversions.

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EdTech Project: How to Get First Customers and Earn Immediately After Launch
EdTech Project: How to Get First Customers

You decided to launch an EdTech project. Well, it’s at a peak now and distance learning is still growing. But the niche is wide. You should have a step-by-step guide with competitor analysis and target audience study in hand. Interested? This post is your ace in the hole. It gives all the answers to those who are launching an EdTech project.

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Loyalty Programs Types and Combinations
Loyalty Program Types and Combinations for eCommerce Sites

Is a loyalty program worth implementing in your online store? Well, there are some 4 conditions when you should launch one. In this post, we share insights about how, when and who is the best at implementing a loyalty program. We’ll tell how to combine loyalty program types and what to replace with if the loyalty program is not your case.

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eCommerce Navigation
7 Steps Towards Better User Experience to Help Customer to Find a Product on Your eCommerce Site

Answering the question ‘What do you like about this site?’, an average user says:
It is easy to navigate
I can easily find the stuff
This site is well organized. It has clear categorization. I can choose for what I am looking for
Well, you can easily improve your design and help customers to find any product they look for simply by placing all the UX/UI elements right!
With the CS-Cart and Multi-Vendor you can do this even without the help of the developer.
In our new post, we share 7 simple but actionable ways to improve your online store navigation and increase the customer satisfaction when they manage to find the desired item in your multi-level and multi-product catalog.

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How to offer RFQ on eCommerce site
How to Offer Request for Quote Option to Provide the Best User Experience

Request for Quote is a powerful feature for online stores capable of ensuring 100% chance a customer will complete a purchase on your site. However, it is not easy to present this feature in such a way that removes any friction before placing a request. In this post we will examine how to use this powerful tool in driving sales to your online store and attach some examples of doing it right.

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Enhanced Filtering
How to Provide Value to Your Customers with the Enhanced Product Filtering

Imagine you get tired trying to find that Gucci fragrance, you can’t remember the name. You try to tap it into the search bar, but without the exact name, it won’t deliver the right product. You feel frustrated, and finally leave the online store giving preference to a brick and mortar store.

This will never happen if you have Enhanced Filters, a just-released add-on for CS-Cart and Multi-Vendor. It is a powerful tool to granulate the customer request and give them an item they wished but were not able to exactly name.

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