AI Technology to Improve Business Management

The Importance of Artificial Intelligence in Business Management

11/12/2020

Have you ever thought how future technologies are helping you? Let’s look at AI – Artificial Intelligence. It has trodden its path for many applications, and eCommerce is not an exclusive case. AI and its combinations (BI, ML, cloud computing and more) help to manage businesses and reduce costs. In this post, Danielle Gregory will tell how you AI empowers the online retail industry.

How to attract initial demand when launching a marketplace

Chicken and Egg Problem: 11 Growth Channels for Attracting Initial Demand

12/11/2020

We gathered the best practices in attracting the initial demand for those who are just launching their marketplaces and don’t know where to start. This article continues a series of the Chicken and Egg problem where we examine various cases of getting your first buyers and vendors.

How to attract Initial Supply When Only Starting a Marketplace

Chicken and Egg Problem of Marketplaces: Attracting Initial Supply

30/10/2020

What should you start with when launching a marketplace? This is a common issue for most marketplace beginners known as the chicken and egg problem. In this post we will share the problems faced by marketplace giants like Uber, AirBnb, Lyft, Etsy and others. You can use their experience to solve the marketplace dilemma for you.

Implementing Conversational Strategy: Does eCommerce Need Chats?

09/10/2020

This post tells about a cutting-edge marketing approach called the conversational strategy. eCommerce companies applying this approach, build stronger relationships with customers with fewer leads but higher conversion rates. From this article you will learn how to embed the conversational strategy into your business, what tools can help you there, and how we can help if you decide to integrate a chat into your CS-Cart platform.

5 Social Media Campaign Ideas to Boost Your Campaign’s Effectiveness

12/08/2020

This post shares the best practices of eCommerce markting campaigns. You will learn more about the AIDA strategy and get inspired with the IKEA, AirBnb, and Starbucks best social media campaigns.

How To Build Your Digital Product Catalog To Sell More

07/08/2020

If you run a massive inventory store consisting of more than 1,000 items, you probably know how difficult it can be to manage the catalog. But before expanding to a larger inventory store, it is very important to think of how to properly organize the catalog structure to make it searchable, driving, handy in use, and scalable. In this post, we share the best practices, tips and examples on creating a high-performing catalog!

How Does eCommerce Help to Overcome COVID-19?

29/04/2020

In this article, we collected the latest trends for B2B and B2C companies and recommendations of the real eCommerce business owners and experts to help other merchants effectively transit to a digital model of operation increasing the share of eCommerce as compared to the brick-and-mortar store activity, to adjust their teamwork, unique selling proposals, and the overall marketing strategies – everything brands need to refine to survive and grow during the health crisis.

Achieving Business Goals With Cloud Hosting

17/03/2020

Whether you are just starting your business and building an online store or you are looking to increase business and scale the number of site visitors and customers, the questions and doubts about hosting keep coming in the first place. There are many hosting providers, plans, and options for your website or application, including a shared server, a virtual private server (VPS), a dedicated server and, of course, a cloud solution.

What Will Be the Highest Months for Internet Sales in 2025?

04/03/2020

Small businesses experience sales spikes and valleys throughout the year that are influenced by local events and trends. But there are patterns that pretend to be constant from one year to the next. Using them we can make predictions for dates when specific product sales will peak. Some are obvious and global but others depend on area and businesses selling in particular niches.

Global Marketing Day Takeaways, Part 1

04/12/2019

The 30th of October 2019 a special day for digital marketers of the Globe. This day, a massive online marketing conference was streamed live. The ‘Global Marketing Day’ was organized by the SEMrush company absolutely for free. A peculiarity of this event consisted of bringing together 50+ marketing gurus from the most influencing companies like Google, Microsoft, Canon, Dell, Vodafone, and other world-known names to share their huge experience and knowledge in 15-minutes talks. The show was shot in four cities at once: London, New-York, Sydney, and San-Francisco, and got +48,000 registrants. The range of topics varied from ‘Content that drives revenue’ to ‘Creating a marketing team’! The Simtech Development team couldn’t just pass by an event of such a scale.

Move Your Business To Cloud With 30% Discount. Cyber Monday Deals!

02/12/2019

Hosting is not only a physical storage space for your website. It has to serve your business needs and build the ground for its growth. Starting Dec 02 till Dec 08 get

Top 10 eCommerce Marketing Services to Use in 2025

12/11/2019

As today’s global networking interface changes, so does the world of eCommerce. With the ever-burgeoning world of various brands and businesses growing every day – whether they are in the business of retail, B2B, B2C, or simple consumer-facing products having an eCommerce platform along with eCommerce marketing services is essential.

Meet New Mailchimp eCommerce!

11/11/2019

Connecting your online store to Mailchimp, you will have access to powerful sales-driving marketing features allowing you to better engage and build relationships with your customers. Driving an increase in customer loyalty & repeat purchases will lead to more sales for your business.

Setting Up an eCommerce Website: Delivery

18/10/2019

Imagine you want a gift delivered to a special date and you don’t have it on time. Aren’t you happy? Think, no. Shipping and delivery are always a headache for an online retailer because it isn’t actually his work share that pertains to the area of control with a third party – delivery company or a courier service. The role of eCommerce entrepreneur here is to find reliable partners and track their performance to give the customer the best experience. In this post, we will give you some insights on how the order fulfillment system can be arranged and what you can gain from setting up your eCommerce business and, particularly, order fulfillment system, properly.

Three Simple Steps to Rank Higher in Search Results: ‘Ramen’ Startup Example

10/10/2019

Search drives modern eCommerce. It is not your marketing campaign, social channel or any other means you use to drive potential buyers to your web page but the good old search bar which is the primary tool of any user to find something relevant. So, while thinking about increasing sales in your online store with the paid ads or connecting shoppable links to your website’s official Instagram channel, consider attracting visitors through a more natural way – organic search.

Top 10 Plugins Integrating Google Features into Your CS-Cart Store

16/09/2019

Google runs the world. Almost everybody is searching across the web using this engine. It does have everything in one place and all connected. You don’t need to create extra accounts, put more credentials to get the functionality they provide.

How Google Analytics Enhanced eCommerce Can Impact Your Sales?

12/09/2019

Google Analytics Enhanced eCommerce is a tool helping you answer the question WHY not only WHO. Alongside with the default functionality of Google Analytics, now you can form more specific reports on shopping behavior. By doing this you will make a huge step towards understanding your customers much better.

Gen Z and Great Expectations: Interview with New Fashion Brand

06/09/2019

As an eCommerce brand owner, you know the importance of staying ahead of shifts in the fast-paced world of eCommerce. And while Millennials have been your primary target audience in recent years, the landscape is again changing with Gen Z now central to retail strategies. Today we will be discussing Generation Z, generation of consumers born between 1995 and 2005: how they want to shop, and what they find irresistible.

Bestselling eCommerce Plugins as of 2025

02/09/2019

What plugin to install? What add-on is useful and what’s not? How to choose?
These questions are absolutely natural for online store owners. After all, this is quite logical: to make money, it would be nice to learn how to spend it correctly. So, how to finally choose that very right service provider for your business? Which apps are needed and are worth attention, and which ones are secondary?
Let’s see what we’ve got there for you.

How We Create Add-ons: Interview with Developer

30/08/2019

This is the second part of the article: How We Create Add-ons. And today we are talking to our veteran programmer Valery Malyshev (he has been with SimtechDev for 7 years) in order to shed even more light on the add-on development process in the company.

Category: Marketing