Category: Marketing

In this article, we collected the latest trends for B2B and B2C companies and recommendations of the real eCommerce business owners and experts to help other merchants effectively transit to a digital model of operation increasing the share of eCommerce as compared to the brick-and-mortar store activity, to adjust their teamwork, unique selling proposals, and the overall marketing strategies – everything brands need to refine to survive and grow during the health crisis.

As today’s global networking interface changes, so does the world of eCommerce. With the ever-burgeoning world of various brands and businesses growing every day – whether they are in the business of retail, B2B, B2C, or simple consumer-facing products having an eCommerce platform along with eCommerce marketing services is essential.

Imagine you want a gift delivered to a special date and you don’t have it on time. Aren’t you happy? Think, no. Shipping and delivery are always a headache for an online retailer because it isn’t actually his work share that pertains to the area of control with a third party – delivery company or a courier service. The role of eCommerce entrepreneur here is to find reliable partners and track their performance to give the customer the best experience. In this post, we will give you some insights on how the order fulfillment system can be arranged and what you can gain from setting up your eCommerce business and, particularly, order fulfillment system, properly.

Search drives modern eCommerce. It is not your marketing campaign, social channel or any other means you use to drive potential buyers to your web page but the good old search bar which is the primary tool of any user to find something relevant. So, while thinking about increasing sales in your online store with the paid ads or connecting shoppable links to your website’s official Instagram channel, consider attracting visitors through a more natural way – organic search.

What plugin to install? What add-on is useful and what’s not? How to choose?
These questions are absolutely natural for online store owners. After all, this is quite logical: to make money, it would be nice to learn how to spend it correctly. So, how to finally choose that very right service provider for your business? Which apps are needed and are worth attention, and which ones are secondary?
Let’s see what we’ve got there for you.

This is the second part of the article: How We Create Add-ons. And today we are talking to our veteran programmer Valery Malyshev (he has been with SimtechDev for 7 years) in order to shed even more light on the add-on development process in the company.

Multi-channel, omnichannel, cross-device. The eCommerce has become too complicated and outgrew any existing platform capabilities. The businesses need to knit together several solutions in one infrastructure which any eCommerce platform just incapable to provide. The main value left for platforms as of today – to become a business dashboard, a control center, a management tool for cross-platform eCommerce. Sounds contradicting from the first glance, but let’s sort things out.

Knowledge of the language is the key, but not the only thing you should be aware of before walking into a terra incognita. Culture and social life, legal norms, and financial issues – these are the fundamental stones to build a strong business in a specific locality. What you not to miss out and what to focus on primarily? Let’s study the case of Russia.